TOP Signature is a consulting, marketing and PR Agency representing interests of international luxury hotels and providing services to promote hotel brands in Russia, CIS and Baltic States.
Individual strategy for each client, partnership with key market players and a 25-year experience in luxury industry provide for TOP Signature leading positions among competitors.
MARKETS:
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Russia
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Ukraine, Belarus, Kazakhstan, Armenia, Azerbaijan, Uzbekistan & Georgia
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Baltic States: Latvia, Lithuania & Estonia
OFFICES:
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Russia: Moscow
SERVICES:
Sales Representation
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Creation of tailor-made strategic and action plans;
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Implementation of more than 20 sales calls per month;
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Contracting implementation (wholesalers, tour group contract, special corporate accounts etc.);
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Sales missions’ organization to Russia, CIS or Baltic countries (invitation for visa, hotels, flight & transfers bookings, preparing the agenda, arranging sales calls, escorting, follow up, promotion posts on FB&IG);
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News pitching for business partners (more than 4000 contacts);
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Events organization;
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Fam-trips organization;Participation in exhibitions and events on behalf of the client;
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Joint actions with partners TOs and TAs;
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Organization of seminars&webonars for TAs/TOs (Moscow, Russian regions, CIS&Baltic countries);
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Participation in custom events;
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Incentive actions for direct company contacts and leisure clients;
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E-mailing BtoC (via Concierge services);
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Cooperation with elite wellness and spa-centers;
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Translation and adaptation of the information materials;
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Revision of all materials and texts;
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Promotion of the hotel via TOP Signature website;
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Assistance of bookings for TA and TO;
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Providing monthly Sales reports of travel market analyses (competitors’ analyses, market dynamic; feedback from TAs and TOs, statistics from TAs and TOs);
Public Relations
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Client’s presentation through personal meetings with journalists;
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Initiation of publications about the client in magazines, online-platforms, on radio and TV, social media;
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Translation and adaptation of the information materials;
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Revision of all materials and texts;
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Creation of press-releases, PR reason for Russian, CIS and Baltic states media;
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News pitching for business partners (press database updates every week with new contacts (more than 1800 contacts);
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Organization of individual and group press-trips;
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Assistance with media requests;
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SMM activity: TOP Signature pages on Facebook&Instagram;
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Events organization;
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Cooperation with international brands (cars, cosmetics, aircraft companies, jewelry);
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Planning and implementation of advertising media campaigns;
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Cooperation with trendsetters, bloggers, market experts and celebrities;
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Interviews organizations;
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Constant research for new contacts and collaborations;
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Providing monthly PR reports (marketing analysis and monitoring of media market monthly, new media analysis, media ratings monitoring).
MEET THE TEAM:
Maria Topolskaya
Founder & General Director
Natalie Shilnikova
Deputy Director
Nadezhda Polonnikova
Head of PR & Communications
Alisa Saakyan
Sales Director
Konstantin Obukhov
Sales Manager
Anastasia Volkova
PR Manager
Alina Panova
PR Manager
Margarita Nosonova
PR Assistant
