Launched in 2007, the company was born out of the vision of a unique premium tourism network that unites international providers with travel agencies, tour operators, journalists and bloggers from the German-speaking and Central and Eastern European markets. Since September 2019, Lobster Experience has become preferred partner of the world’s most important and highest-turnover luxury travel network Virtuoso. Astrid Oberhummer is also the founder of loop luxury fair – the No. 1 platform to connect with only the finest, high-end travel designers, tour operators and media.
MARKETS:
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Germany
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Switzerland
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Austria
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Central and Eastern European Countries: Czech Republic, Poland, Hungary, Romania, Slovakia, Bulgaria, Slovenia, Serbia, Croatia, Latvia, Lithuania, Estonia, Montenegro, North Macedonia and Bosnia & Herzegovina.
OFFICES:
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Germany: Frankfurt
SERVICES:
Sales Representation
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Maximise sales activities in the strong German-speaking markets
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Multi-faceted, selective and targeted marketing activities
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Position your product with selected tour operators
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Organisation and company of trade fam trips
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Represent your product in our newsletter
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Organization of sales calls and events with top tour operators and travel agents
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Educate travel agents and tour operators through webinars
Public Relations
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Gain high-quality contacts from the German-speaking media
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Build up influencer & blogger relations
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Press releases to selected partners from our extensive database
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Create awareness for your product with social media campaigns
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Organisation of press trips with a top selection of journalists and bloggers
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Creative networking events and media calls
Loop luxury fair
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Loop DACH – luxury suppliers from the entire world meet high-end travel agents and niche tour operators from Germany, Switzerland and Austria
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Loop CEE – meet with top buyers from the 15 Central and Eastern European countries
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Loop MICE – connect with top-quality MICE buyers from the German speaking market
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Loop Media – meet travel and lifestyle journalists for premium media
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Loop reverse – exhibitors from the German-speaking markets meet international agents
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Loop online – our innovative online meeting tool fits your needs for a professional 1:1 exchange in luxury tourism.
Marketing
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Marketing to travel trade partners, end-consumers and media
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Cross-industry marketing possibilities with high-end luxury brands
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Sponsorship possibilities through our various events
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Presence on our community website and dedicated newsletters
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Creating of dedicated marketing material for sales purposes
MEET THE TEAM:
Astrid Oberhummer
Owner & Managing Director
Andreas Müller
Owner & Managing Director
Anna Katharina Loreth
de Argueta
Director of Events
Victoria Mairitsch
Event Manager
Julia Weck
Junior Event Manager
Sina Guvernator
Head of Sales
Lisa Bruckner
Head of Buyer Relationschip & Senior Key Account Manager
Roman Berger
Head of Sales & Marketing
Central and Eastern Europe
Martina Sternberg Schuller
Senior Key Account &
Buyer Relationship Manager
Sven Palm
Sales Manager
Alexandra Paulussen
Junior Sales & Marketing Manager
Lars Mueller
Junior Key Account Manager
Annika Schnadt
Director of Communications
Friederike Buehrdel
Senior Communications Manager
Marie-Therese Wildauer
Communications Manager
Charlotte Laufer
Social Media Manager
Michael Wick
Director of Marketing & Design
Bastian Rörig
Brand Manager
Lore König
Director of Business Development
Alexandra Riedel
Business Development Manager
Angelika Bauch
Business Development Consultant
Jasmin Arnold
Business Development Assistant
